After you have registered your seller account in the new marketplace, the next step is to register your product information. Product offer information varies depending on the marketplace. Please read the guidelines on the help pages of each marketplace.
Given the enormous amount of information we are exposed to as citizens, brands struggle in a raging sea in search of a moment of our attention. Brands that are already part of our minds are confronted by others that claim to be gaining their own space. That’s why it has never been more relevant to define a brand launch strategy that connects with customers before, during and after the launch.
Below are the key points of the Amazon Seller Consulting services when launching a product:
Here’s How Amazon Consultant Can Help New Sellers in Launching a Product
1. Plan ahead
Impatience is a big enemy in every brand launch. After months of development, it is not appropriate to launch into the market without proper prior planning. Do not wait for the last moment, but start in advance. Good planning can help you reconnect with existing customers or better understand new customers.
As O. Wilde said: “There is never a second chance for a good first impression.” Make sure you seize this opportunity with both hands.
2. Identify your audience
This is an important step on the way to the start. Researching the audience will make it easier to find the best way to get their attention effectively. Make sure that you identify and prioritize all audiences, both internal and external, according to their importance to the brand. Determine which ones may require more individual attention.
3. Discover the contact points
The number of different ways in which the public comes into contact with the brand makes it necessary to carry out an audit of the contact points: Company material, website, sales material, packaging, signage, vehicles, uniforms, and all those materials for internal and external communication. More than from a logistical point of view, the preparation of a Customer Journey Map for each of the interested target groups can be a great help to avoid unwanted surprises.
4. Balance the objectives with the investment
Setting specific targets is the best way to simultaneously assess the specific needs for financial support. You can classify them by milestones achieved, in the short, medium, or long term. This is important because it is not advisable to measure success not only at the end of the journey but at each stage of implementation.
5. Design a communication plan
Once the audience has been identified, the points of contact identified, the objectives defined, and the investment narrowed down, it is time to cross the information and design a multi-stakeholder communication plan. Segment the target audience so that you can address each profile as quickly as possible. The plan will set up a timetable in which, once the people responsible have also been identified, the actions to be taken and results to be achieved at each stage will appear.
6. Create your story
The communication plan needs content. Create some key messages from your brand strategy and according to your personality, which can then be focused on different target groups and according to different media. This ensures consistency of messages and the creation of brand value. Think about building a story for the brand, but always under the parameters of authenticity and transparency.
7. Start inside
It is crucial to start the introduction of the brand from within the company. Employees are the first ambassadors of the brand, and in order for them to feel the brand as their own, they must be the first to be the focus of attention during the launch. Only when they understand the true meaning of the new brand can they embrace it and proudly say that they are part of that story. The internal launch itself can involve various techniques that go beyond pure communication; the brand experience is also fundamental in this area.
